Wednesday, January 28, 2015

Promo notes

Locket will contain: micro book charm horse charm faith charm 3 sapphire hearts 3 aqua hearts 2 light blue hearts 2 green hearts 1 crystal dangle Total cost: $2.95 ea I will have enough supplies for 10 lockets. I will have enough lockets to make 10 more non-PotH ones; but if I order 20 more I will then have enough for 10 BA, 10 SotG, and 10 more POTH. Will need more charms (feather and crown for SotG, compass and skull for BA) and probably some more hearts, but will have enough dangles. But, If I buy my own books to sell at $10 each, and then sell them for $15 ($5 profit each) and give away a $3 locket, my actual profit becomes $2 per book sold. If I sell 20 books, I make $40. So I should sell the lockets themselves for $5. Buy two, get locket for $1; buy three, get locket free. Book charms, however, cost about $.15 to make and will give them away for free with book purchase. Book charms should come with a "merryshannon.com" tag. Book charms @ Pride will not have extra crystal dangle. Book charms @ book events will. PROMO ITEMS: Postcards: $.15 each, given for free (promo value, NFS) Moo Cards: $?? each, given for free (promo value, NFS) Book Charms w/o dangle: $.15 each, given for free (promo value, NFS) Single MS logo badges: $.19 ea, given for free (promo value, NFS) Book Charms w/dangle: $.32 each, free w/book purchase ($15 total) or purchase for $1 ea ($.68 profit) Feather Necklace: $.60 ea(?), free w/book purchase ($15 total) or purchase for $2 ($1.40 profit) Pirate Ring: $.60 ea(?), free w/book purchase ($15 total) or purchase for $2 ($1.40 profit) Green Hair Ribbons: ?? Lockets: $3 each, free w/3-book purchase ($45 total), contest giveaway, or purchase for $6 ea ($3 profit) Keychain lockets: ?? Book Charm Earrings: $.40/pair, purchase for $3 ($1.60 profit) Book Charm Necklace: $.50/ea, purchase for $3 ($2.50 profit) Book Charm Keychain: $.75/ea, purchase for $3 ($2.25 profit) 2 for $5, 3 for 6-badge sets: $2.34 ea, contest giveaway or purchase for $5 ea ($2.66 profit) Totes: approximately $6 each, contest giveaways only (NFS) Other ideas: PENS printed lanyard frame/book cover/stone: keychain, earrings, necklace, velvet ribbon bookmark, ring, bracelet w/beads Larger buttons nail polish Fake hair/comb-in hair dye themed earrings, necklaces, rings, bracelets, hair ribbons/clips, etc. themed candy or shaped erasers; jellybeans rubber bracelets magnets mint tins tote bags bumper stickers Car stickers temporary tattoos chapstick bottle opener compact mirror Slippers Stress reliever squishything water bottles / mugs embroidered t-shirts/sweatshirts themed mini drawstring bags hats/caps/headbands posters juicy tube lip gloss small lube packets tea packets coffee packets ribbon bookmarks w/charms on both ends (need ribbon end crimps w/loops, and charms) mini tote bags w/fabric and embroidery accents (sized for kindle/e-reader/regular book) aprons matchbooks iron clippers map of Ithyria - postcard? 5x7? framed? Book insert? promo items should ALWAYS: be appropriate to the book, graphics, cover and theme of the story be something the recipient can use, or will value (what do readers of my books also like?) give a reason to read the book - be intriguing make the book accessible (include researchable author name, book title, website info) be under $.20 each (for free swag) and low-priced for giveaway-with-purchase swag What would my readers like: autographed cover flats (for those who bought the e-book) autographed book plates (for those who bought the paper book but can't get it to me for signing) pens (for all) mini buttons (for all - especially ones that don't look like promo items, like ones with quotes) book charms - ok/hardcore (would be better if they're attached to something useful?? Should I make some for Barbara's books for PRIDE? then they could be collected...?) mini buttons - bookmarks - EH Ithyria flat - hardcore tote bags - ok/hardcore plushies - hardcore floating lockets - ok/hardcore prop replica jewelry - ok/hardcore

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