Wednesday, January 28, 2015
Promo notes
Locket will contain:
micro book charm
horse charm
faith charm
3 sapphire hearts
3 aqua hearts
2 light blue hearts
2 green hearts
1 crystal dangle
Total cost: $2.95 ea
I will have enough supplies for 10 lockets.
I will have enough lockets to make 10 more non-PotH ones; but if I order
20 more I will then have enough for 10 BA, 10 SotG, and 10 more POTH.
Will need more charms (feather and crown for SotG, compass and skull for
BA) and probably some more hearts, but will have enough dangles.
But, If I buy my own books to sell at $10 each, and then sell them for
$15 ($5 profit each) and give away a $3 locket, my actual profit becomes
$2 per book sold. If I sell 20 books, I make $40.
So I should sell the lockets themselves for $5. Buy two, get locket for $1;
buy three, get locket free.
Book charms, however, cost about $.15 to make and will give them away
for free with book purchase. Book charms should come with a
"merryshannon.com" tag. Book charms @ Pride will not have extra
crystal dangle. Book charms @ book events will.
PROMO ITEMS:
Postcards: $.15 each, given for free (promo value, NFS)
Moo Cards: $?? each, given for free (promo value, NFS)
Book Charms w/o dangle: $.15 each, given for free (promo value, NFS)
Single MS logo badges: $.19 ea, given for free (promo value, NFS)
Book Charms w/dangle: $.32 each, free w/book purchase ($15 total) or purchase for $1 ea ($.68 profit)
Feather Necklace: $.60 ea(?), free w/book purchase ($15 total) or purchase for $2 ($1.40 profit)
Pirate Ring: $.60 ea(?), free w/book purchase ($15 total) or purchase for $2 ($1.40 profit)
Green Hair Ribbons: ??
Lockets: $3 each, free w/3-book purchase ($45 total), contest giveaway, or purchase for $6 ea ($3 profit)
Keychain lockets: ??
Book Charm Earrings: $.40/pair, purchase for $3 ($1.60 profit)
Book Charm Necklace: $.50/ea, purchase for $3 ($2.50 profit)
Book Charm Keychain: $.75/ea, purchase for $3 ($2.25 profit)
2 for $5, 3 for
6-badge sets: $2.34 ea, contest giveaway or purchase for $5 ea ($2.66 profit)
Totes: approximately $6 each, contest giveaways only (NFS)
Other ideas:
PENS
printed lanyard
frame/book cover/stone: keychain, earrings, necklace, velvet ribbon bookmark, ring, bracelet w/beads
Larger buttons
nail polish
Fake hair/comb-in hair dye
themed earrings, necklaces, rings, bracelets, hair ribbons/clips, etc.
themed candy or shaped erasers; jellybeans
rubber bracelets
magnets
mint tins
tote bags
bumper stickers
Car stickers
temporary tattoos
chapstick
bottle opener
compact mirror
Slippers
Stress reliever squishything
water bottles / mugs
embroidered t-shirts/sweatshirts
themed mini drawstring bags
hats/caps/headbands
posters
juicy tube lip gloss
small lube packets
tea packets
coffee packets
ribbon bookmarks w/charms on both ends (need ribbon end crimps w/loops, and charms)
mini tote bags w/fabric and embroidery accents (sized for kindle/e-reader/regular book)
aprons
matchbooks
iron clippers
map of Ithyria - postcard? 5x7? framed? Book insert?
promo items should ALWAYS:
be appropriate to the book, graphics, cover and theme of the story
be something the recipient can use, or will value (what do readers of my books also like?)
give a reason to read the book - be intriguing
make the book accessible (include researchable author name, book title, website info)
be under $.20 each (for free swag) and low-priced for giveaway-with-purchase swag
What would my readers like:
autographed cover flats (for those who bought the e-book)
autographed book plates (for those who bought the paper book but can't get it to me for signing)
pens (for all)
mini buttons (for all - especially ones that don't look like promo items, like ones with quotes)
book charms - ok/hardcore (would be better if they're attached to something useful?? Should I make some for Barbara's
books for PRIDE? then they could be collected...?)
mini buttons -
bookmarks - EH
Ithyria flat - hardcore
tote bags - ok/hardcore
plushies - hardcore
floating lockets - ok/hardcore
prop replica jewelry - ok/hardcore
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